Digital marketing is the promotion of products, services, and brands through online platforms and digital technologies. It has become an essential part of modern business because more people use the internet, social media, search engines, and mobile devices every day.
Businesses use different digital marketing methods to reach their target audience. These include social media marketing, search engine optimization (SEO), content marketing, email marketing, and online advertising. Platforms such as Facebook, Instagram, LinkedIn, and YouTube help businesses connect directly with potential customers.